Photo by @atelierpc.
Are you looking for a way to make your small business stand out? You’re nearly there with a great product and all set to go, but something is still feeling off. What you need are unique custom labels for your products.
Product labels give information to customers about your brand to help influence their buying decision. It’s more than just the title of the product, it’s the first point of contact for a potential customer. So, what’s printed on these labels needs to be both memorable and clear, in order to effectively communicate the product’s purpose and value.
So Why Exactly Is Product Labelling Important For Branding?
Your labels can set you apart from your competitors and play a huge role in your branding. They increase brand awareness and make your product desirable to potential customers.
- They serve as an information tool – with the description and use instructions to bring products to life and at the same time supply useful information to the customer to help them in their buying decision.
- They help with customer loyalty because when you have a memorable label, you become a familiar sight which therefore creates trust between your business and the customers.
- They make product comparison easier and help set your products apart, which helps the customer know which product to go with.
- For some products, labels provide information as mandated by the law, for example in food items or pharmaceutical companies.
- Helps with marketing your products. A well-designed label grabs the attention of a potential customer and communicates the values of your business.
How Do I Make My Label Stand Out?
- Before you start designing your label, look at what your competitors are doing to see how they position themselves and to help you identify your unique selling points.
- Add a unique yet simple product name that customers will remember.
- Add your business’s unique logo to prevent your product from looking like anyone else’s.
- Include the benefits of using your product so that the customer knows why they should buy it over their competitors.
- Use colours associated with your business to make your branding memorable.
- Invest in high-quality labels. If your product labels peel off prematurely or fade off over time, that will negatively affect the reputation of your business. You can find a wide range of high-quality labels that won’t just come off or fade away after the second use at TOWER Prints and customise yours as per your business needs.
Related Article: Small Business: How to Brand Your Product
When it comes to your product’s labels, you want them to do more than just look good—you want them to bring out the quality of your products. Done right, this connection fosters brand loyalty because people will feel inclined to always buy what you have when they find themselves constantly satisfied over time. While we offer a wide range of customizable label options from all around the world, TOWER Prints will help tailor-make one, especially for you, so order yours today and have them delivered to your doorstep in no time!
