Image by @wearefredi.
A brand isn’t just an easily recognisable name or logo that distinguishes you from other businesses in your industry. A brand defines how people view you at every point of contact with your business—from what they see on screen or hear in person to the feelings you trigger in them.
A strong business brand is the backbone of your company. Here are six ways you can establish your own brand:
1. Research Your Target Audience And Your Competitors
This will help you understand what your brand should focus on and position itself apart from its competitors. To go about this, you can google your product and analyse the competitors that come up; look at the relevant social media accounts that your target audience follows; shop online & offline to get a feel of how your customers’ shopping journey.
2. Decide On Your Brand’s Personality.
- What is your value proposition? In other words, what specific & exclusive benefit do you offer that will solve the customer’s pain points?
- Positioning statement – we offer a “certain product” for a “certain target audience” in order to “unique value proposition”
- Draft a list of words that would be used to describe your brand if it was a person. This will help when creating content for social media.
3. Come Up With A Name For Your Business.
Keep it short and sweet so people can remember your business easily! Make sure the name embodies what you stand for as well. Do a quick search to see if there are any existing trademarks or copyrights associated with this potential name. If all checks out, go ahead and register it!
4. Create A Slogan
Just like your business name, try to keep it short and sweet, and under five words if possible. It should express what you do and capture the essence of your brand in a memorable way that can be seen on company letterheads, website, social media profiles, business cards, and other marketing materials.
5. Come Up With A Style Guide For Your Brand
So that you can present an organized and consistent message across various platforms.
- This will include your brand’s colours – choose those based on colour psychology to project the best emotions for your customers.
- It’ll also require choosing one or two typefaces to convey what’s most important about your business or products; too many fonts can cause confusion among readers.
- Finally, this includes any graphic elements such as icons or logos to represent what you’re selling when words alone aren’t enough.
6. Design Your Brand’s Logo
This is the face of your company and will sit at different places from your website header to your social media profile picture, and your packaging.
Keep your brand colours and fonts in mind and make sure you create a logo that is identifiable and scalable at all sizes.
Related Article: How to start a product-based business
You’ll never have complete control over how people view your branding, but you can nudge them in the right direction with some great impressions and good management of your reputation. To make the right memorable impression of your products and make them stand out from the competition, get professional product labels.
TOWER Prints has a huge selection of durable labels that are perfect for customizing to suit your specific business needs, just place your order and have them delivered to your doorstep quickly.
